Goals and Objectives
As a result of this training, students will be able to:
• Describe the six Ps of Marketing: 1) Product, 2) Placement, 3) Pricing, 4) Promotion, 5) Publicity, 6) Public Relations.
• Apply the six “P’s” of Marketing to school-age programs, projects, and services.
• Design effective advertising vehicles with reader appeal, contact lists, and distribution plans.